Owning Your Own Business: Writing and Social Media

Torg Stories Podcast / Recorded on Saturday, June 11, 2016.

Today’s episode is with entrepreneur and business owner Georg Efird. George is my plumber, and I’ve been impressed with his savvy use of social media in order to grow his business, Blue Planet Plumbing in Asheville, North Carolina.

small business, social media marketing, writing, composition, First Year Writing, William Torgerson

Georg and Miranda, owners of Blue Planet Plumbing

My primary interest in Georg’s work is related to the First Year Writing courses I teach at St. John’s University. Because students HAVE to take my course, I’m always trying to make sure what we do in class is relevant to the lives the students live outside of class. This means much of the writing we do is in digital spaces, and I’m always on the lookout for people outside the university who do a lot of writing so I can use their work as examples for the students.

Most impressive to me about Georg’s online accomplishments are the 215 reviews–he calls this customer feedback–posted on Google with an average rating of 5/5. Georg is obviously a savvy negotiator of digital spaces and does the kind of multimodal writing that makes use of images, links, color, and pictures.

small business, Asheville, Blue Planet Plumbing, Asheville

Georg on the job for Blue Planet

When Georg was seventeen years old, he had his first child and found himself working at a fast food restaurant trying to support a family when a friend invited him to tag along to an interview to be a plumber’s apprentice. Georg’s friend coached him up to say the following during the interview:

I have zero experience, but I am a hard worker, and I am reliable.

The advice worked and Georg was hired as a plumber’s apprentice.

 

Blue Planet Plumbing, Asheville, small business, social media marketing

 

Pro tip from Georg’s first days as a plumber:  a 1978 LTD won’t support 1,800 pounds of concrete.

Thanks to Georg for joining us on the Torg Stories podcast.

Thanks to you for visiting the website and listening to the podcast!

 

 

Customize Your Newsfeed on Facebook

Did you know that you can select whose posts you don’t want to miss on Facebook?

1. Make sure you’re “Home” on Facebook. Click on the word home by your picture.

Facebook, home, newsfeed, custom, privacy

2.  Point your cursor to the word Newsfeed on the left side of the page.

Facebook, newsfeed, custom

3. See how that little gear comes up on the left? Click on it.

Facebook, home, newsfeed, custom, privacy

3. Click on “Edit Preferences”

Facebook, home, newsfeed, custom, privacy

4. Voila! Now you can choose the people you want to pay attention to first.

https://thetorg.wordpress.com/2016/06/03/customize-your-newsfeed-on-facebook/

Enjoy your transformed newsfeed!

thanks to Howard Rheingold for showing me the way on this in his book Net Smart

 

 

 

 

 

A Funny Bacon Video, Likeable Media, and Life in Los Angeles

My sister Anne and I talk about her move to LA, looking for work, and Dave Kerpen’s book, Likeable Social Media. Anne will also meet up with me next week in Shreveport, Louisiana for the Phenom Film Festival.  We talk pitching projects in Hollywood, and we consider Dave Kerpen’s book, Likeable Social Media.   Oh yeah, there’s a funny bacon video from one of my favorite comedians.

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Likeable Social Media William Torgerson Dave Kerpen good book, great read

When Anne tells me she’s not sure her personality is suited to the pitch projects in L.A., I remember the time when I completed an Outdoor Wilderness course through Outward Bound and they talked about people’s comfort zone, stretch zone, and panic zone. The idea was that if you could live in your stretch zone and make it your comfort zone, you could gradually face situations which cause you to be fearful.  Back then, we were talking about sleeping outside without a tent and scaling rock walls, but I think it’s a notion that can be applied to public speaking and trying to meet new people.  My sister is a lady who has jumped out of airplanes. I think she can meet people interested in projects such as Love on the Big Screen.

Listen to the podcast by clicking on the play button below:

http://html5-player.libsyn.com/embed/episode/id/2048745/height/325/width/325/autoplay/no/autonext/no/direction/forward/thumbnail/yes

 

You can also listen to the podcast through iTunes. Go to the store and type in “Prof. Torg Read, Write, and Teach Digital Book Club.”  It would help us if you’d rate the podcast or even leave a comment.

Relevant Links:

Questions for you, oh wise reader:

  • Do you ever consult social media to make purchasing decisions?
  • What sorts of pages have you “liked”?
  • Do you use Four Square, Yelp, or other kinds of social media beyond Facebook?
Love to hear your answers via a comment.
And now for your funny “bacon” themed video:


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